360 video is the most affordable of the XR mediums. 360 video and photo enables users to travel to faraway and exciting places, and excitement is exactly what you should provide your users. 360 video is possible on a mobile phone, just be sure to clearly brand your video in multiple directions.
Ideally, 360 ads should be short and exciting, with new places and clear branding, audio and visual, with multiple angles of branding so the viewer doesn’t miss it and become overwhelmed with processing information. All you need is a camera, a crew, and a workstation or gaming computer to make high quality 360 VR ads. 360 ads are useful for conveying a real-world message that would be harder to do with other mediums.
Industries:
- Retail
- PR campaigns
- Real Estate
- Hospitality and Travel
- Music and Entertainment
- VR gaming ads
Strategy fit:
- Similar cost to traditional video
- low production spend
- small business
- midsize online business
- exciting locales
- exciting narrative
- clear branding
- short (30 second to 3 minute)
- General audience (360 is viewable on Mobile, PC, and VR devices)
Retail
This Obsess created experience was a hit in 2018. It allowed users to browse a store with 360 photos and renders with hotspots to trigger item displays. This model was adopted by multiple brands, and allowed mobile viewers to explore and find things more naturally than they would in a traditional online store.
PR campaigns
The UN and NothingButNets partnered with Google VR, and Discovery VR to create this stunning 360 narrative experience that demonstrated the impact of the program’s funding and philanthropy. This campaign sought to support for refugees and civilians impacted by malaria.
Hospitality:
Some 360 ads are just 360 photo banners that use the users curiosity for a higher clickrate.
The hospitality industry is a perfect fit for 360 ads, allowing users to see rooms and look around with their phones or mouse.
This example from Mood Studio shows the power of 360 video advertising to teleport the viewer to their destination and a somewhat ideal casual but business-appropriate ad style.
Music and Entertainment:
In 2016 Muse used 360 video to set themselves apart. Their 360 music video for Revolt imagines a dark and hazy future, but 360 video can be a vibrant way to engage your listeners in a visual feast.
Conclusion:
Even 2d content transformed into 360 photos have a higher click rate. The link between a mobile user’s gyroscope and the ad drive curiosity such as our own consultancy, or other brands such as Advrtas. Many 360 video projects can be viewed on platforms such as YouTube, Facebook, Veer, and Within, and there is space for advertisement in the same format before those experiences.